Ellora’s Cave: The First and Foremost Publisher of Erotic Romance
A new idea in romance fiction.
In 1997, Tina Engler was a busy young woman, raising two daughters as a single mom and studying for her degree in psychology. For relaxation, she read romance novels but found them a bit too tame for her tastes. So she started writing the kind of romance novel she wanted to read, with strong, intelligent heroines and sizzling sex scenes described in detail, in words people really use, instead of flowery metaphors.
By the time she graduated, she had already completed six of these erotic romance novels under three different pen names. The trouble was, nobody wanted to publish her sexually explicit romantic fiction. Each time she sent out a manuscript to a publisher, the response was the same: great writing style, but too racy.
Erotic Romance: An untapped market
Engler was not one to give up on what she believed was an untapped market in romance literature: erotic romance, which she called Romantica®. She believed that women would enthusiastically embrace these sexually charged romance stories, where the love scenes are explicit and leave nothing to the imagination. She decided that if she couldn’t persuade anyone else to publish her work, she’d find a way to do it herself.
The birth of ebooks
In 2000, Engler took web design and e-commerce courses at a local community college in her hometown of Tampa, Florida. She used that knowledge to build and launch her own website to sell her unpublished novels in electronic format. These ebooks were published under the pseudonym of Jaid Black. Although a handful of books had been published in digital form, ebooks were virtually unknown to the reading public at the time.
Demand for Engler’s ebooks grew so quickly that she started recruiting unknown authors, teaching her formula to them, and publishing their books too. Word spread like wildfire and the site became popular with a friendly community of authors and readers. It wasn’t long before Engler had to hire editors to handle the growing number of manuscript submissions, and managers for the business end of the operation. Ellora’s Cave was incorporated in Ohio in 2002.
In 2003, she named her mother, Patricia Marks, as President/CEO of her companies. Patty now oversees day-to-day operations of the business. In just five years, Tina Engler had gone from being a welfare mom to owning a multi-million-dollar publishing empire.
A home for lovers of erotic romance
As of 2012, Ellora’s Cave had more than 4,000 titles available for immediate download on Amazon, Barnes & Noble, and most other ebook sites, including our own. The company is home to approximately 800 writers, several of whom are award-winning, nationally recognized authors in the erotic romance genre. Ellora’s Cave prides itself on an open partnership between authors and editors. Always open to new submissions, Ellora’s Cave is the place to be for writers of this genre.
Ellora’s Cave: A publishing empire
Today, Ellora’s Cave publishes a minimum of nine new titles weekly in four different imprints: Romantica® erotic romance, Blush® (less sexually explicit romance), Exotika® erotica (more emphasis on sexual adventure) and the recently introduced EC for Men. We have books in six languages, as well as editors and authors around the world. Print-on-demand (POD) titles are available through Ingram and Amazon.com.